Creativity Techniques

By Martin Gilliard

Welcome to the Creativity Techniques section of the web site. Here you will find a number of techniques designed to improve your creative ability.

The Reversal Technique

You should apply the reversal technique to challenge your assumptions of a particular subject area. Just because something has always been a particular way doesn't mean that it necessarily needs to be that way in the future.

valid assumptions

(Photo Credit: C_Knaus)

The Scamper Technique

Use the SCAMPER technique to manipulate an existing idea. SCAMPER stands for: Substitute; Combine; Adapt; Magnify-Modify; Put to other uses; Eliminate; Rearrange-Reverse.


(Photo Credit: Jef Safi)

The PMI - Plus / Minus / Interesting technique

Use the PMI - Plus / Minus / Interesting technique to weigh up the pros and cons of an idea or decision. A lateral and creative thinking technique developed by Edward De Bono which is pretty similar to the pros and cons technique that people have used for many years.

plus minus interesting

(Photo Credit: London Permaculture)

The Brainstorming Technique

A lateral thinking process used to gather a large quantity of ideas usually related to a specific problem or topic area.

It is a popular technique used by many as it can quickly produce many new ideas in a short period of time. For further information please see my article on brainstorming.


(Photo Credit: Crispin Blackall)

The Nominal Group Technique

If you're not getting enough group participation from your brainstorming session then you may like to try the nominal group technique.

This technique has many similarities to brainstorming however it enables participants to submit their ideas anonymously.

(Diagram Credit:

The Brainwriting Technique

Brainwriting is an attempt at improving on the brainstorming technique. It prevents peoples ideas from acting as a barrier to other peoples ideas and is supposedly more likely to get all in a team to contribute.


(Photo Credit: marcos c.)

Day Dreaming

Start day dreaming. Let your mind wander off to far away or strange places. Doing so can be an excellent method for getting creative ideas. Visit the day dreaming page for some ideas and examples.

day dreaming

(Photo Credit: Bernardo Baluganti)

Lateral Thinking

Use lateral thinking which attempts to make you consider changing concepts or perceptions to find a creative solution to a problem domain. It gets you to consider methods that might at first seem illogical or not quite right.

lateral thinking cartoon

(Cartoon credit: Catnip by Jeff Hoyle)

Other Creativity Techniques

For a technique related to the opportunity recognition of an existing idea in terms of your customers perceptions then please take a look at the perceptual map tool.

If you’d like to read about a technique that enables you to improve on an existing idea and to encourage buy in then read about the catchball technique or if you need a systematic method for finding innovative solutions to problem domains then you may like to learn about the Triz theory of inventive problem solving. 

Is there a particular creativity technique that works well for you?
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Which creativity technique do you use? Do you have a particular technique or method for generating creative ideas? Yes? Then please share it with others by entering details of the technique below...

Your Creativity Techniques

Click on the links below to see some great creativity techniques. They were all written by other visitors to this page...

I like playing music...I began playing music on the piano when I was twelve years old. I was lucky enough to take lessons with a Grand Musician who …

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Sometimes taking a break and listening to music and having a solo dance party helps me.

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