A warm welcome to the innovation books 2013 section of the web site featuring a collection of the best, most interesting and fascinating books that were published in 2013 on the subject of innovation.
The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps.
There's certainly a lot on the line. A perfect storm of technological innovation--combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and "big data" analytical tools--means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling "reimagination." Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence.
Table of Contents
Foreword by James Madara, M.D., CEO, American Medical Association
Introduction: A Road Map for Corporate Innovation- Big and Agile Beats Anyone
Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs
PHASE ONE: THINK BIG
Rule 1: Context Is Worth 80 IQ Points
Rule 2: Embrace Your Doomsday Scenario
Rule 3: Start with a Clean Sheet of Paper
Case Study: Carmakers Must Take a New Road
PHASE TWO: START SMALL
Rule 4: First, Let's Kill All the Finance Guys
Rule 5: Get Everyone on the Same Page
Rule 6: Build a Basket of Killer Options
Case Study: Auto Insurance in a World Without Accidents
PHASE THREE: LEARN FAST
Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan
Rule 8: Remember the Devil's Advocate
Case Study: Are Hospitals DOA?
Afterword: Moving from Innovation to Invention
Advance Praise For The New Killer Apps
"An important book for the boards and managements of every company dealing with the avalanche of technological change."
-- Jack Greenberg, Chairman of Western Union and former CEO of McDonald's
"This book's eight innovation rules represent the difference between big companies leveraging their assets or getting their assets whooped."
-- Guy Kawasaki, Former chief evangelist of Apple and author of APE: Author, Publisher, Entrepreneur
"This is the best business book I've read in very many years. It absolutely nails how to and how not to innovate."
-- Sam Hill, Author of Radical Marketing and former chief marketing officer at Booz Allen
"Great work! The more I read, the more I couldn't put it down."
-- Philip Fasano, Executive vice president, Kaiser Permanente and Author of Transforming Health Care
The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!
Gijs van Wulfen was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.
Innovation principles to bring about meaningful and sustainable growth in your organization
Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation.
The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.
The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
From the bestselling HBR’s 10 Must Reads series.
To innovate profitably, you need more than just creativity. Do you have what it takes?
If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits
As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.
An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
Author Idris Mootee is a management guru and a leading expert on applied design thinking
Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
From the Back Cover
BUSINESS AS USUAL IS DONE FOR. As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads—not TV. We don′t believe the hype. We shop online—not in stores. We don′t want to eat junk ingredients. We want what we want when we want it—and at the price we want it. In this environment, the traditional ways of running a business just won′t work anymore. Enter design thinking. Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem–solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures. YOU′LL LEARN: How to apply design thinking to your long–range planning Why every future business leader needs to be a good design thinker The 10 design thinking principles that redefine business management Design thinking framework tailored to the eight key challenges that businesses face How to create a design thinking culture within your company Hiring design thinkers is not enough. Discover how to build design thinking into your organization′s DNA. Revolutionize your approach to solving your business′s greatest challenges with the power of Design Thinking for Strategic Innovation .
About the Author
IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist , also published by Wiley.